April 03, 2020 European Solidarity Centre

New Trends in Tourism

... where tourism professionals meet. Learn. Discover. Be inspired.

All lectures on the main stage will be in English

(supported by simultaneous interpreters), as well as most of the workshops.



Dear Sir or Madam
 
The 11th edition of the New Trends in Tourism conference is almost upon us. This one is going to be unique as we are going global for the first time. Based on our 10 years of experience, we have decided to expand the conference – making it even better and more interesting, as well as inviting speakers from around the world. What remains the same is the wealth of useful knowledge and latest tourism-related solutions for everyone to enjoy.

We are certain that the know-how our event offers is exactly what you need to develop your business and continue to increase your customer satisfaction.

I look forward to seeing you there!

 
Lukasz Wysocki

President of the Board, Gdansk Tourism Organization

 
New Trends in Tourism is a meeting of the tourism industry, which is always accompanied by lectures, workshops, exhibitor area and study tours. Among the invited panelists one can find experts, recognized in their fields of activity.

This year, we put special emphasis on issues related to "smart tourism". We will focus especially on such areas as: new technologies (including card systems) as well as collection and effective use of data. The conference creates an opportunity to learn about modern solutions and unusual actions and ideas that then allow you to generate even more tourist traffic.

Everyone from the tourism industry will be there. NTT is the largest tourism conference in Poland. This is the first time the event has gone international.

Acquire useful knowledge – we have invited experts on marketing, modern technology and management.

Build new relationships. Meet people from the Polish and international tourism sector.

Enjoy professional organiser support. We look after every participant, and can guide you through every part of the event.

See the Gdansk Conference System in action. It is a state-of-the-art platform for organising conferences and congresses, built by the Gdansk Convention Bureau team, based on 10 years of experience.

Experience Gdansk. Conference participants can go on study tours to explore our city.
The Gdansk Convention Bureau is responsible for the development and promotion of business tourism in Gdansk and the region. We have been active since 2002, operating as part of the Gdansk Tourism Organisation. We have received an official recommendation from the Poland Convention Bureau and have more than 150 members.
The Bureau is a member of international organisations such as the ICCA (International Congress and Convention Association), Cruise Baltic and ECM (European Cities Marketing). Our team is made up of specialists with more than 10 years of experience organising large-scale events and conferences. This experience is what helped us develop the Gdansk Conference System – a state-of-the-art platform for organising conferences and congresses in Gdansk. Find out more about Gdansk Convention Bureau.

Speakers



John Doe

Maciej Kautz

Conference Host
Details
John Doe

DR. Eran Ketter

Details
John Doe

Dagmara Pakulska

Details
John Doe

Doug Lansky

Details
John Doe

Manolis Psarros

Details
John Doe

Marek Kamiński

Details
John Doe

Mia Lahtvee

Details
John Doe

Nicholas Hall

Details
John Doe

Piotr Bucki

Details
John Doe

Rob Davidson

Details
John Doe

Wojciech Herra

Details
John Doe

Łukasz Wysocki

Details

NTT in figures

11

EDITIONS

4

TOPICS

500+

PARTICIPANTS

4

WORKSHOPS

Program



Break
Main Stage
Workshop
08:00 - 09:00
Registration
Registration starts at 8 A.M.. We invite you to visit registration point where, after giving your name, you will be officially registered. You will also receive breakfast boxes.
Those who complete the process, are welcomed to help themselves to hot tea and coffee in the Temporary Exhibitions’ Room. 
09:00 - 09:15
Welcome to #NTT20
Speaker: Maciej Kautz,  Łukasz Wysocki
We start the conference at 9 A.M. A welcoming speech from the stage will be given by Maciej Kautz – an experiences and popular meetings’ host who has worked for such companies as: TEDx, Amica, Volkswagen, Allegro and Philip Morris International. Łukasz Wysocki, CEO of Gdansk Tourism Organization will also welcome us and then the voice will be given to a special guest – Mayor of Gdansk, Aleksandra Dulkiewicz. 
09:15 - 09:45
Cracking the opportunities for 2020 tourism
Speaker: DR. Eran Ketter
Low cost carriers, airbnb, authenticity, digitalisation. These are some of the economic, technological and social powers that shape the changing tourism. As managers - how should we act towards these trends? How to ensure growth? What needs to be done today to meet the challenges and opportunities of tomorrow?
Eran Ketter (PhD) presents a clear, inspiring view on global tourism trends. His keynote is focused on practical implications for business development, decision making and management.
09:15 - 11:00
Workshop - Using the 5 senses to make meetings more successful
Speaker: Rob Davidson

 

In any meeting, the audio-visual equipment plays an important role in making the event successful. How can we use ALL of the human senses to make meetings and events more productive and more memorable? By harnessing the latest scientific understanding of how our senses work, meeting planners, conference organisers and venues can create much more effective and engaging experiences for participants. This workshop will explain how our senses of touch, smell and taste, as well as seeing and hearing, can be stimulated during meetings in order to help those events meet their objectives more successfully.
09:15 - 11:00
Workshop - Success on LinkedIn in 5 steps!
Speaker: Dagmara Pakulska
Workshop in POLISH

LinkedIn is developing dynamically and it is hard to imagine a more effective platform for conducting business activities. During my workshop I will guide you through 5 steps to achieve success in this medium. Here are just a few of the issues we will address: personal branding, LinkedIn page, social selling, content marketing and copywriting. So, see you then I hope? ;)
09:45 - 10:15
Stop disturbing! How to create content people want to pay attention to.
Speaker: Piotr Bucki
How to create content people want to pay attention to According to Edelman Earned Brand Report, 56% of customers in 2018 felt marketers do too much to disturb and distract them with messages and too little to actually attract the attention and curiosity with something worth paying attention to. I'll discuss case studies of marketing messages that work and become viral because consumer want to pay their attention and pay it willingly. 
10:15 - 11:00
Shifting Consumer Mindset in Designing a Sustainable Future
Speaker: Nicholas Hall
Digital has completely transformed the way we travel. Visitors are seeking new experiences,  which are authentic and more about the experiential value, than number of places you visit. After many years of success, destinations are looking to ensure the visitor economy brings not only economic prosperity but a harmony between the visitors and residents too. In this keynote, Nick will be looking at how DMOs are beginning to make a shift as the changing consumer demands more from the visitor experience and destinations seek to measure the success of tourism differently. What are the macro trends driving this and how does it materialise through the destination brand? Nick will be giving some food for thought.
11:00 - 11:20
Coffee Break
Delicious hot coffee and tea are already waiting for you in the Exhibitors' Zone. We invite you for a break that will give you energy and will be a great opportunity to meet our partners and guests.
11:15 - 13:00
Workshop - Storytelling is a tool – use it wisely
Speaker: Piotr Bucki
Workshop in POLISH

Storytelling sells – you must have heard it before. Well, it does but providing you use it wisely. I will teach you how to craft stories that work, measure the success and optimise messages based on narrative structures suited for your brand and/or product. Be ready for an intense workshop on evidence based storytelling. 
11:15 - 13:00
Workshop - Destination Development LAB
Speaker: Doug Lansky
Destination development is one of the most important aspects of creating a unique selling proposition and staying relevant. Participants will work in teams of 5-8 per table and create their own world-leading destination from the ground up in just 30 minutes. The process will be broken down into bite-size, 3-minute modules, each with a specific task. Then each team will have a chance to present their unique creation to the room. By keeping it fun and adding some tight time pressure, the creativity flows quickly and everyone leaves amazed with what they were able to accomplish. 
11:20 - 11:50
Marketing your destination and venue to Generation Z
Speaker: Rob Davidson
Rob has done a lot of research into what the new generation of meeting planners and conference participants want from venues and destinations, and has many practical suggestions on how to win MICE business from these people. Through this presentation Rob will try to give valuable insights to our Polish meetings industry market. 
11:50 - 12:20
Managing Tourism Growth
Speaker: Manolis Psarros
Presentation will first examine various trends related to the causes and consequences of tourism growth. This will lead to a dedicated discussion of policy issues (city planning and zoning, smart marketing, taxation, etc.) based on Toposophy's Toolkit for Managing Tourism Growth in Europe. Based on company experience you will be provided with case studies and best practices for each policy issue. 
12:20 - 12:50
Discussion panel - How large, bottom-up initiatives have an impact on cities' spatial development?
Speaker: Łukasz Wysocki
How to avoid getting lost when advertising your destination? What should one focus at, so that there are no mistakes? Our experts will answer those questions and more.
12:50 - 13:35
Networking lunch
At 12.50 we invite you to a longer break. You can now enjoy a warm, dinner buffet. After that we will return with renewed strenght to the conference. 
13:35 - 14:05
Power4change - around the world by electric car with an AI humanoid
Speaker: Marek Kamiński
In this talk I will share my thoughts and experiences gathered from selected past expeditions, starting from reaching North Pole and South Pole without any external help, reaching both Poles in one year with disabled teenager Jan Mela, up to No Trace Expedition, a trip with an electric car through Siberia and Gobi desert according to the concept of techno-eco-life.
I will also prezent details of my latest project, which I would rather call experimental futurology, and which consists of a series of experiments that will be carried out during an unprecedented and first ever circumnavigating the globe by human and robot NOA.
14:05 - 14:35
The perks of visiting (and living in) a Smart city
Speaker: Mia Lahtvee
Description- Tallinn, the capital of Estonia, is often seen as a leader in providing digital services for daily use, that have been used globally for more than 20 years. The concept of a smart city is sometimes considered to be centered only on technology. But the goal of a truly smart city is to create a well-functioning and people-centered urban community. Innovation and smart tech solutions need only to support it. So what are the solutions Tallinn has to offer, that citizens and tourists can benefit from?

14:35 - 14:55
Coffee Break
Delicious hot coffee and tea are already waiting for you in the Exhibitors' Zone. We invite you for a break that will give you energy and will be a great opportunity to meet our partners and guests.
14:55 - 15:25
Management - Details soon...
Speaker: Wojciech Herra
Effective management is key when it comes to growing a business. How can you manage your company or team to ensure that it stays on top? Find out how to be the best in the business.
15:25 - 16:05
What future for Tourism Destinations
Speaker: Doug Lansky
Effective management is key when it comes to growing a business. How can you manage your company or team to ensure that it stays on top? Find out how to be the best in the business.
16:05 - 16:15
End of the conference
Around 5 p.m. in the main room, we’ll be taking a photo of all participants of this edition. Thank you and see you next year.
18:00 - 22:00
Networking evening
Don't miss the networking evening! New connections, lots of inspiration and much excitement await you from 18.00 at Vidokova Restaurant in the Museum of the Second World War. A major highlight will be the Uprising Postcard ("Kartka z Powstania") - the first fictionalized historical show in VR technology!

Dress code: smart casual
09:00 - 09:15
Welcome to #NTT20
Speaker: Maciej Kautz,  Łukasz Wysocki
We start the conference at 9 A.M. A welcoming speech from the stage will be given by Maciej Kautz – an experiences and popular meetings’ host who has worked for such companies as: TEDx, Amica, Volkswagen, Allegro and Philip Morris International. Łukasz Wysocki, CEO of Gdansk Tourism Organization will also welcome us and then the voice will be given to a special guest – Mayor of Gdansk, Aleksandra Dulkiewicz. 
09:15 - 09:45
Cracking the opportunities for 2020 tourism
Speaker: DR. Eran Ketter
Low cost carriers, airbnb, authenticity, digitalisation. These are some of the economic, technological and social powers that shape the changing tourism. As managers - how should we act towards these trends? How to ensure growth? What needs to be done today to meet the challenges and opportunities of tomorrow?
Eran Ketter (PhD) presents a clear, inspiring view on global tourism trends. His keynote is focused on practical implications for business development, decision making and management.
09:45 - 10:15
Stop disturbing! How to create content people want to pay attention to.
Speaker: Piotr Bucki
How to create content people want to pay attention to According to Edelman Earned Brand Report, 56% of customers in 2018 felt marketers do too much to disturb and distract them with messages and too little to actually attract the attention and curiosity with something worth paying attention to. I'll discuss case studies of marketing messages that work and become viral because consumer want to pay their attention and pay it willingly. 
10:15 - 11:00
Shifting Consumer Mindset in Designing a Sustainable Future
Speaker: Nicholas Hall
Digital has completely transformed the way we travel. Visitors are seeking new experiences,  which are authentic and more about the experiential value, than number of places you visit. After many years of success, destinations are looking to ensure the visitor economy brings not only economic prosperity but a harmony between the visitors and residents too. In this keynote, Nick will be looking at how DMOs are beginning to make a shift as the changing consumer demands more from the visitor experience and destinations seek to measure the success of tourism differently. What are the macro trends driving this and how does it materialise through the destination brand? Nick will be giving some food for thought.
11:20 - 11:50
Marketing your destination and venue to Generation Z
Speaker: Rob Davidson
Rob has done a lot of research into what the new generation of meeting planners and conference participants want from venues and destinations, and has many practical suggestions on how to win MICE business from these people. Through this presentation Rob will try to give valuable insights to our Polish meetings industry market. 
11:50 - 12:20
Managing Tourism Growth
Speaker: Manolis Psarros
Presentation will first examine various trends related to the causes and consequences of tourism growth. This will lead to a dedicated discussion of policy issues (city planning and zoning, smart marketing, taxation, etc.) based on Toposophy's Toolkit for Managing Tourism Growth in Europe. Based on company experience you will be provided with case studies and best practices for each policy issue. 
12:20 - 12:50
Discussion panel - How large, bottom-up initiatives have an impact on cities' spatial development?
Speaker: Łukasz Wysocki
How to avoid getting lost when advertising your destination? What should one focus at, so that there are no mistakes? Our experts will answer those questions and more.
13:35 - 14:05
Power4change - around the world by electric car with an AI humanoid
Speaker: Marek Kamiński
In this talk I will share my thoughts and experiences gathered from selected past expeditions, starting from reaching North Pole and South Pole without any external help, reaching both Poles in one year with disabled teenager Jan Mela, up to No Trace Expedition, a trip with an electric car through Siberia and Gobi desert according to the concept of techno-eco-life.
I will also prezent details of my latest project, which I would rather call experimental futurology, and which consists of a series of experiments that will be carried out during an unprecedented and first ever circumnavigating the globe by human and robot NOA.
14:05 - 14:35
The perks of visiting (and living in) a Smart city
Speaker: Mia Lahtvee
Description- Tallinn, the capital of Estonia, is often seen as a leader in providing digital services for daily use, that have been used globally for more than 20 years. The concept of a smart city is sometimes considered to be centered only on technology. But the goal of a truly smart city is to create a well-functioning and people-centered urban community. Innovation and smart tech solutions need only to support it. So what are the solutions Tallinn has to offer, that citizens and tourists can benefit from?

14:55 - 15:25
Management - Details soon...
Speaker: Wojciech Herra
Effective management is key when it comes to growing a business. How can you manage your company or team to ensure that it stays on top? Find out how to be the best in the business.
15:25 - 16:05
What future for Tourism Destinations
Speaker: Doug Lansky
Effective management is key when it comes to growing a business. How can you manage your company or team to ensure that it stays on top? Find out how to be the best in the business.
09:15 - 11:00
Workshop - Success on LinkedIn in 5 steps!
Speaker: Dagmara Pakulska
Workshop in POLISH

LinkedIn is developing dynamically and it is hard to imagine a more effective platform for conducting business activities. During my workshop I will guide you through 5 steps to achieve success in this medium. Here are just a few of the issues we will address: personal branding, LinkedIn page, social selling, content marketing and copywriting. So, see you then I hope? ;)
09:15 - 11:00
Workshop - Using the 5 senses to make meetings more successful
Speaker: Rob Davidson

 

In any meeting, the audio-visual equipment plays an important role in making the event successful. How can we use ALL of the human senses to make meetings and events more productive and more memorable? By harnessing the latest scientific understanding of how our senses work, meeting planners, conference organisers and venues can create much more effective and engaging experiences for participants. This workshop will explain how our senses of touch, smell and taste, as well as seeing and hearing, can be stimulated during meetings in order to help those events meet their objectives more successfully.
11:15 - 13:00
Workshop - Destination Development LAB
Speaker: Doug Lansky
Destination development is one of the most important aspects of creating a unique selling proposition and staying relevant. Participants will work in teams of 5-8 per table and create their own world-leading destination from the ground up in just 30 minutes. The process will be broken down into bite-size, 3-minute modules, each with a specific task. Then each team will have a chance to present their unique creation to the room. By keeping it fun and adding some tight time pressure, the creativity flows quickly and everyone leaves amazed with what they were able to accomplish. 
11:15 - 13:00
Workshop - Storytelling is a tool – use it wisely
Speaker: Piotr Bucki
Workshop in POLISH

Storytelling sells – you must have heard it before. Well, it does but providing you use it wisely. I will teach you how to craft stories that work, measure the success and optimise messages based on narrative structures suited for your brand and/or product. Be ready for an intense workshop on evidence based storytelling. 
11:00 - 11:20
Coffee Break
Delicious hot coffee and tea are already waiting for you in the Exhibitors' Zone. We invite you for a break that will give you energy and will be a great opportunity to meet our partners and guests.
12:50 - 13:35
Networking lunch
At 12.50 we invite you to a longer break. You can now enjoy a warm, dinner buffet. After that we will return with renewed strenght to the conference. 
14:35 - 14:55
Coffee Break
Delicious hot coffee and tea are already waiting for you in the Exhibitors' Zone. We invite you for a break that will give you energy and will be a great opportunity to meet our partners and guests.
08:00 - 09:00
Registration
Registration starts at 8 A.M.. We invite you to visit registration point where, after giving your name, you will be officially registered. You will also receive breakfast boxes.
Those who complete the process, are welcomed to help themselves to hot tea and coffee in the Temporary Exhibitions’ Room. 
16:05 - 16:15
End of the conference
Around 5 p.m. in the main room, we’ll be taking a photo of all participants of this edition. Thank you and see you next year.
18:00 - 22:00
Networking evening
Don't miss the networking evening! New connections, lots of inspiration and much excitement await you from 18.00 at Vidokova Restaurant in the Museum of the Second World War. A major highlight will be the Uprising Postcard ("Kartka z Powstania") - the first fictionalized historical show in VR technology!

Dress code: smart casual
10:00 - 12:30
Boat tour with Premium Yachting

Savour an unforgettable experience on board of a yacht, viewing the city from a completely new perspective, with an entire day of sightseeing in Gdansk. All this is available as a unique cruise, part of a New Trends in Tourism conference study tour.

More info...

10:30 - 12:00
130 meters above the ground
Admire an impressive panorama from 130 m above the ground! Floor 32 of Olivia Star is an observation deck that is the highest in northern Poland and the third in the country, with a view of the entire Tri-City, the Gdansk Bay to the Hel Peninsula.

More info...
10:30 - 13:00
A bicycle trip around Gdańsk
Do you want to cover all the highlights of the city and feel like a local at the same time? If so, Gdansk guided bike tour is what you need!

More info...
11:30 - 14:00
Boat tour with Premium Yachting

Savour an unforgettable experience on board of a yacht, viewing the city from a completely new perspective, with an entire day of sightseeing in Gdansk. All this is available as a unique cruise, part of a New Trends in Tourism conference study tour.

12:00 - 13:30
130 meters above the ground

Admire an impressive panorama from 130 m above the ground! Floor 32 of Olivia Star is an observation deck that is the highest in northern Poland and the third in the country, with a view of the entire Tri-City, the Gdansk Bay to the Hel Peninsula.

More info...

 
12:00 - 13:30
Galar cruise around the Gdansk Shipyard

We invite you to a magical expedition through Gdansk canals to learn about the unknown faces of the city.

More info...

14:30 - 16:00
Galar cruise around the Gdansk Shipyard

We invite you to a magical expedition through Gdansk canals to learn about the unknown faces of the city.

More info...

 
10:00 - 12:30
Boat tour with Premium Yachting

Savour an unforgettable experience on board of a yacht, viewing the city from a completely new perspective, with an entire day of sightseeing in Gdansk. All this is available as a unique cruise, part of a New Trends in Tourism conference study tour.

More info...

10:30 - 13:00
A bicycle trip around Gdańsk
Do you want to cover all the highlights of the city and feel like a local at the same time? If so, Gdansk guided bike tour is what you need!

More info...
10:30 - 12:00
130 meters above the ground
Admire an impressive panorama from 130 m above the ground! Floor 32 of Olivia Star is an observation deck that is the highest in northern Poland and the third in the country, with a view of the entire Tri-City, the Gdansk Bay to the Hel Peninsula.

More info...
11:30 - 14:00
Boat tour with Premium Yachting

Savour an unforgettable experience on board of a yacht, viewing the city from a completely new perspective, with an entire day of sightseeing in Gdansk. All this is available as a unique cruise, part of a New Trends in Tourism conference study tour.

12:00 - 13:30
130 meters above the ground

Admire an impressive panorama from 130 m above the ground! Floor 32 of Olivia Star is an observation deck that is the highest in northern Poland and the third in the country, with a view of the entire Tri-City, the Gdansk Bay to the Hel Peninsula.

More info...

 
12:00 - 13:30
Galar cruise around the Gdansk Shipyard

We invite you to a magical expedition through Gdansk canals to learn about the unknown faces of the city.

More info...

14:30 - 16:00
Galar cruise around the Gdansk Shipyard

We invite you to a magical expedition through Gdansk canals to learn about the unknown faces of the city.

More info...

 

Previous speakers on their experiences

“It was an impressive and very professional conference and it was fun to participate.”

PETER RÖMER HANSEN
excecutive advisor, strategist in international travel and tourism
 
 
PETER RÖMER HANSEN
“On behalf of Burkhard Kieker many, many thanks for your wonderful hospitality and he really enjoyed his stay in Gdansk and being a part of the marvelous conference with all the key representatives of the (tourism)industry. The conference was absolutely professional, the exchange and the dialogs very inspiring and informative.”

BURKHARD KIEKER
Chief Executive Officer of Berlin Tourismus & Kongress GmbH
 
BURKHARD KIEKER
“I had a wonderful time and really enjoyed my presentation and the discussion on stage. It was the nicest business trip I had in a long time. So thank you very much again for the perfect organization and making me feel so welcome in Gdansk.”

Mag. Andrea Kostner, Future Business & New Technologies Business Development & Strategic Partnership, WienTourismus
 
 
Mag. Andrea Kostner
You will fall in love with Gdansk


Discover Gdansk

Tickets



Full Package
950PLN
  • Conference
  • Networking lunch
  • 2 workshops
  • Networking evening
  • Rob Davidson's book - Business Events

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Learn
650PLN
  • Conference
  • Networking lunch

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Discover
700PLN
  • Conference
  • Networking lunch
  • 1 workshops

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Be inspired
800PLN
  • Conference
  • Networking lunch
  • 2 workshops

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Main Partners

Partners

Media Partners

Honorary Patronage

Business Patronage

Contact to the organizer
Event address
  •   European Solidarity Centre
  •   pI. Solidarności 1, Gdansk, Poland