European Solidarity Centre

New Trends in Tourism

Get ready #NTT is back!

Learn. Discover. Be Inspired

#NTT #NTT21



Last year brought immense change. We had to adjust to completely new situation. We had to learn to work and rest in new reality caused by COVID-19 pandemic. Closed shops, hotels, restaurants, travel limitations and many cancelled events, including NTT2020.
We are however entering year 2021 full of hope. We can already see the positive change looming ahead, thanks to vaccines and sanitary regime keeping.

We are convinced that life is soon going to get back on its old, good tracks. That means it’s high time to meet during New Trends in Tourism 2021.

The most important event of tourism industry in Poland will be held in Gdansk, on Friday 29th October 2021. NTT will return to European Solidarity Centre in Gdansk in a hybrid form. Partly as regular meetings and partly on-line.
Stay tuned for more details coming soon. See you in October!

 

New Trends in Tourism conference obliges all sanitary requirements. We are following the current situation and act accordingly by introducing necessary means of safety. Wellbeing and health of the participants is our top priority. We are convinced that COVID-19 pandemic will soon yield thanks to modern vaccines and social distancing. LET’STAY SAFE!
 
Health of customers is an absolute priority for the European Solidarity Center. Therefore, please read the rules for using the common areas. Each participant will also be required to complete an epidemic risk awareness and health statement.

See you in

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Confirmed Speakers



John Doe

Maciej Kautz

Conference Host
more
John Doe

Doug Lansky

more
John Doe

PhD Eran Ketter

more
John Doe

Rob Davidson

more
John Doe

Manolis Psarros

more
John Doe

Nicholas Hall

more
John Doe

Piotr Bucki

more
John Doe

Łukasz Wysocki

more

NTT in figures

11

Edition

4

Topics

400

Participants

Program



Destination marketing
Management
Non-obvious marketing
Smart Cities
08:00
09:00
Registration
Here you will receive your Conference Card, which is both a name badge and an entry ticket to all events of your choice. It will greatly facilitate your participation in the conference.
09:00
09:15
Welcome to New Trends in Tourism conference
Maciej Kautz
Łukasz Wysocki
It is already the 11th edition!
09:15
09:45
Tourism trends for 2022
PhD Eran Ketter
COVID-19 is an unprecedented event in modern tourism. Nevertheless, it is only a single event in a serious of fast-occurring changes that constantly re-shape global tourism. How will COVID-19 affect tourism demand and tourism destinations? 
What are the recent changes in travelers’ behavior, source markets, marketing strategies, digital platforms, and preference for tourism and hospitality experiences? Which actions should we take today to proactively meet the challenges and opportunities of tomorrow?
Using academic research tools, the latest statistics and a close look-out on the tourism industry, Eran Ketter (PhD) presents a clear, engaging and inspiring view on global tourism trends. The tourism trends keynote is focused on the practical implications for business development, management and marketing, in a business arena where the cheese doesn't stop moving. 
09:15
10:45
Workshop - Destination Development Lab
Doug Lansky
Destination development is one of the most important aspects of creating a unique selling proposition and staying relevant.  
Participants will work in teams of 5-8 per table and create their own world-leading destination from the ground up in just 30 minutes. The process will be broken down into bite-size, 3-minute modules, each with a specific task. Then each team will have a chance to present their unique creation to the room. By keeping it fun and adding some tight time pressure, the creativity flows quickly and everyone leaves amazed with what they were able to accomplish. 
09:45
10:15
Stop disturbing! How to create content people want to pay attention to.
Piotr Bucki
I hate it when marketing people waste my time. Filling it with obvious and cliché content deprived of any creativity.
I hate it when marketing people waste my time. Filling it with obvious and cliché content deprived of any creativity. I also hate it when instead of attracting my attention they bulldoze in interrupting me with displays, banners, facebook ads and digital crap with a capital C. I'm not alone. According to Edelman Brand Report most consumers feel this way. 56% of consumers thint „Marketers spend too much time looking for ways to force me to pay attention to their messages and not enough time thinking of ways to make me want to pay attention”. So it's high time to stop forcing our marketing upon customers and look for ways to engage them. And that is what I want to do - teach you how to engage not how to enforce. Are you with me?
10:15
10:45
Speaker to be confirmed
10:45
11:05
Coffee Break
11:05
11:35
Destination marketing for business tourism in a recovering world
Rob Davidson
This presentation will offer advice on how cities can market themselves to successfully attract meetings and conferences in the post-pandemic world. 
It will focus on the changing preferences of participants and the changing requirements of meeting planners and conference organisers, and will suggest how destination marketing organisations can best position and brand their cities to make them attractive to these stakeholders. The entire range of destination marketing tools and techniques will be covered, with an emphasis on how the use of these tools and techniques has evolved in the past 1.5 years, as destination marketing for business tourism has adapted to the new situation.
11:05
12:35
Workshop - Gearing up for restarting travel
PhD Eran Ketter
As vaccine rollout progresses, tourism businesses are required to gear up towards managing experiences, marketing and business development in the post-COVID19 era. 
In this new reality - Which market segments will be the most active? How tourism behavior will change? And, which value proposition should we develop and promote? The workshop will provide a hands-on understanding on the most critical tourism trends for 2022 and their practical implications for speedy bounce-back of tourism businesses. 
11:35
12:05
Speaker to be confirmed
12:05
12:35
Why digitalisation matters?
Nicholas Hall
As an industry, we are all challenged right now. The unprecedented events of 2020 and 2021 have tested even the most resilient of businesses, so looking forward may seem difficult at times.
In this session, that is exactly what we are going to do, learning why we should be putting the needs of our customers at the centre of our strategy. Learn about some of the major shifts that took place through the pandemic and consider how to respond to them strategically as a customer driven business. Nick will share a range of principles in building or adapting business with human centred design, making your customers the driving force behind your business growth and considering their needs at every step of the customer journey - to ultimately gain that competitive edge.
12:35
13:25
Lunch
13:25
14:05
Discussion panel - TBC
14:05
14:35
TBC
14:35
14:55
Coffee Break
14:55
15:25
Moving beyond sustainability: regenerative tourism from strategy to practice
Manolis Psarros
Covid-19 has dealt a blow to the global tourism industry, which came to a near standstill in 2020. Though we already know that the road to recovery is not straightforward, professionals and destination stakeholders
Covid-19 has dealt a blow to the global tourism industry, which came to a near standstill in 2020. Though we already know that the road to recovery is not straightforward, professionals and destination stakeholders have a unique opportunity to rethink the role of tourism and design solutions that will help us rebuild a better, healthier and more resilient industry. The keynote will set out the basics of Regenerative Tourism. A thorough review of theoretical concepts and practical implications will guide a discussion about a new model for tourism; a model that genuinely works to restore life and livelihoods through regeneration, rather than rumbling onwards in a way that does ‘less bad’.
15:25
15:55
Smart Tourism Management
Doug Lansky
If we want to make tourism "smart" we need to get our goals in order. Simply having more tourists than last year is not a recipe for long-term success. 
Instead, we need to figure out how to make tourism more sustainable, profitable and a better fit with the local way of life. That's a combination of policy and a tech solution that can make it happen. Doug Lansky will provide a glimpse of what this successful vision can look like. 
15:55
16:00
This is the end
Thank you! and see you next year.
18:00
22:00
Networking evening
Don't miss the networking evening! New connections, lots of inspiration and much excitement. 
Dress code: smart casual
09:00
09:15
Welcome to New Trends in Tourism conference
Maciej Kautz
Łukasz Wysocki
It is already the 11th edition!
09:15
09:45
Tourism trends for 2022
PhD Eran Ketter
COVID-19 is an unprecedented event in modern tourism. Nevertheless, it is only a single event in a serious of fast-occurring changes that constantly re-shape global tourism. How will COVID-19 affect tourism demand and tourism destinations? 
What are the recent changes in travelers’ behavior, source markets, marketing strategies, digital platforms, and preference for tourism and hospitality experiences? Which actions should we take today to proactively meet the challenges and opportunities of tomorrow?
Using academic research tools, the latest statistics and a close look-out on the tourism industry, Eran Ketter (PhD) presents a clear, engaging and inspiring view on global tourism trends. The tourism trends keynote is focused on the practical implications for business development, management and marketing, in a business arena where the cheese doesn't stop moving. 
09:45
10:15
Stop disturbing! How to create content people want to pay attention to.
Piotr Bucki
I hate it when marketing people waste my time. Filling it with obvious and cliché content deprived of any creativity.
I hate it when marketing people waste my time. Filling it with obvious and cliché content deprived of any creativity. I also hate it when instead of attracting my attention they bulldoze in interrupting me with displays, banners, facebook ads and digital crap with a capital C. I'm not alone. According to Edelman Brand Report most consumers feel this way. 56% of consumers thint „Marketers spend too much time looking for ways to force me to pay attention to their messages and not enough time thinking of ways to make me want to pay attention”. So it's high time to stop forcing our marketing upon customers and look for ways to engage them. And that is what I want to do - teach you how to engage not how to enforce. Are you with me?
10:15
10:45
Speaker to be confirmed
11:05
11:35
Destination marketing for business tourism in a recovering world
Rob Davidson
This presentation will offer advice on how cities can market themselves to successfully attract meetings and conferences in the post-pandemic world. 
It will focus on the changing preferences of participants and the changing requirements of meeting planners and conference organisers, and will suggest how destination marketing organisations can best position and brand their cities to make them attractive to these stakeholders. The entire range of destination marketing tools and techniques will be covered, with an emphasis on how the use of these tools and techniques has evolved in the past 1.5 years, as destination marketing for business tourism has adapted to the new situation.
11:35
12:05
Speaker to be confirmed
12:05
12:35
Why digitalisation matters?
Nicholas Hall
As an industry, we are all challenged right now. The unprecedented events of 2020 and 2021 have tested even the most resilient of businesses, so looking forward may seem difficult at times.
In this session, that is exactly what we are going to do, learning why we should be putting the needs of our customers at the centre of our strategy. Learn about some of the major shifts that took place through the pandemic and consider how to respond to them strategically as a customer driven business. Nick will share a range of principles in building or adapting business with human centred design, making your customers the driving force behind your business growth and considering their needs at every step of the customer journey - to ultimately gain that competitive edge.
13:25
14:05
Discussion panel - TBC
14:05
14:35
TBC
14:55
15:25
Moving beyond sustainability: regenerative tourism from strategy to practice
Manolis Psarros
Covid-19 has dealt a blow to the global tourism industry, which came to a near standstill in 2020. Though we already know that the road to recovery is not straightforward, professionals and destination stakeholders
Covid-19 has dealt a blow to the global tourism industry, which came to a near standstill in 2020. Though we already know that the road to recovery is not straightforward, professionals and destination stakeholders have a unique opportunity to rethink the role of tourism and design solutions that will help us rebuild a better, healthier and more resilient industry. The keynote will set out the basics of Regenerative Tourism. A thorough review of theoretical concepts and practical implications will guide a discussion about a new model for tourism; a model that genuinely works to restore life and livelihoods through regeneration, rather than rumbling onwards in a way that does ‘less bad’.
15:25
15:55
Smart Tourism Management
Doug Lansky
If we want to make tourism "smart" we need to get our goals in order. Simply having more tourists than last year is not a recipe for long-term success. 
Instead, we need to figure out how to make tourism more sustainable, profitable and a better fit with the local way of life. That's a combination of policy and a tech solution that can make it happen. Doug Lansky will provide a glimpse of what this successful vision can look like. 
15:55
16:00
This is the end
Thank you! and see you next year.
09:15
10:45
Workshop - Destination Development Lab
Doug Lansky
Destination development is one of the most important aspects of creating a unique selling proposition and staying relevant.  
Participants will work in teams of 5-8 per table and create their own world-leading destination from the ground up in just 30 minutes. The process will be broken down into bite-size, 3-minute modules, each with a specific task. Then each team will have a chance to present their unique creation to the room. By keeping it fun and adding some tight time pressure, the creativity flows quickly and everyone leaves amazed with what they were able to accomplish. 
11:05
12:35
Workshop - Gearing up for restarting travel
PhD Eran Ketter
As vaccine rollout progresses, tourism businesses are required to gear up towards managing experiences, marketing and business development in the post-COVID19 era. 
In this new reality - Which market segments will be the most active? How tourism behavior will change? And, which value proposition should we develop and promote? The workshop will provide a hands-on understanding on the most critical tourism trends for 2022 and their practical implications for speedy bounce-back of tourism businesses. 

Previous speakers on their experiences

“I had a wonderful time. It was the nicest business trip I had in a long time. So thank you very much again for the perfect organization and making me feel so welcome in Gdansk.”

Mag. Andrea Kostner, Future Business & New Technologies Business Development & Strategic Partnership, WienTourismus
 
 
Mag. Andrea Kostner
“Many, many thanks for your wonderful hospitality and possibility to be a part of the marvelous conference with all the key representatives of the (tourism) industry. The conference was absolutely professional, the exchange and the dialogs very inspiring and informative.”

BURKHARD KIEKER
Chief Executive Officer of Berlin Tourismus & Kongress GmbH
 
BURKHARD KIEKER
“It was an impressive and very professional conference and it was fun to participate.”

PETER RÖMER HANSEN
excecutive advisor, strategist in international travel and tourism
 
 
PETER RÖMER HANSEN
Contact to the organizer
Gdańska Organizacja Turystyczna
  • +48 58 305 70 80
Event address
  •   European Solidarity Centre
  •   pI. Solidarności 1, Gdansk, Poland
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